Terms

1. Who these cover

These terms cover two relationships: hosts — restaurants and venues that display a specials board — and advertisers — businesses that buy one of the 6 slots on a board. Where a clause applies to only one, it says so.

2. Advertising does not guarantee results

An ad on a specials board buys placement and exposure. It does not buy leads, enquiries, sales or any return. We make no prediction about how many people will see your ad or act on it, and nothing said by anyone acting for us should be taken as one. If you need a channel with attributable results, this is not it and we would rather tell you now.

3. What an advertiser buys

• One slot on one identified board, for 12 months from the date that board is installed.
• Exclusivity in your category on that board. It does not extend to other boards, other venues, or other areas unless we agree that separately in writing.
• Design of your ad by us, to our house template, which you approve in writing before anything is printed.
• A photograph of your ad on the installed board.

Payment is in full, in advance, before the board is manufactured. That is what allows the host to pay nothing.

4. Artwork and approval

You give us the right to use your business name, logo and contact details for the ad, and you confirm you are entitled to grant that. We design the ad; you approve it. Once approved and printed, changes mean a new board section and we will quote for it. We may decline artwork or wording that is unlawful, misleading, or that a host reasonably objects to.

5. Boards and mounts are at the host's premises

Boards, mounts, easels and ballast remain our property and are placed at the host's premises with the host's agreement. Placement is agreed with the host before installation. The host is responsible for the board's day-to-day safety in their space once installed — keeping it in the agreed position, clear of doorways and walkways, and telling us promptly if it is damaged, unstable or has been moved.

The host agrees to keep the board visible, in the agreed position, for 12 months. There is no charge to the host at any point, and no fee for ending early — but see the next section, because other people have paid for that year.

6. If a host closes or removes a board

Restaurants close and plans change. If a host closes, removes the board, or stops displaying it before an advertiser's term ends:

• We will relocate your ad to another board in a comparable area, at no charge, for the balance of your term.
• If we cannot place you on another board within 30 days, you receive a prorated credit for the unused whole months, applied against a future placement or refunded at your choice.
• We will tell you within a week of learning that a board has come down. You should not have to find out by driving past.

This is our whole liability for a host ending early, and it does not cover loss of business, profit or opportunity.

7. Renewal

Nothing renews automatically. At the end of the 12 months your placement simply ends. Existing advertisers get first refusal on their category on that board before it is offered to anyone else, and we will come to you before the term is up.

8. Markers and care

Boards are black dry-erase surfaces and take liquid chalk markers, which we supply. Permanent markers will not come off and the board will need replacing at the host's cost. Boards are intended for indoor use; liquid chalk runs in rain and direct sun fades the printed strip, so outdoor placement is by specific agreement only.

9. Limits

Except where the law does not allow it to be limited, our total liability to an advertiser is capped at the amount that advertiser paid us for the placement in question. We are not liable for indirect or consequential loss. Nothing here limits liability for death or personal injury caused by our negligence, or for fraud.

10. Governing law

These terms are governed by the laws of the State of Texas, and the courts of Tarrant County have jurisdiction.

11. Changes

We may update these terms. The version that applies to your placement is the one in force when you paid, and we will send it to you at that point rather than expecting you to check this page.

These terms are a plain-language starting draft. They are not legal advice and have not been reviewed by a lawyer. Section 6 in particular reflects a proposed policy that should be confirmed before any advertiser is invoiced.